Train Different. Train Private. Train Fierce!
Welcoming all bodies, all identities and all experience levels.
At Fierce & Fit, we help women 40+ build strength, confidence, and resilience through personalized one-on-one training in a private gym near Lake Merritt in Oakland, CA.
Whether you are new to strength training, returning after time away, or are ready to take your fitness to the next level, you will receive expert coaching tailored to your goals, experience and lifestyle.
Find the strength training that fits your life
Private In-Person Training
At Fierce & Fit you will train one-on-one in a private Oakland studio just steps from Lake Merritt.
Every session is designed specifically for you
- your body, your goals, your pace.
No crowded gym, no guesswork, just supportive coaching and steady progress.
Virtual Training
Prefer to work out in the comfort of your own home?
We offer private virtual training sessions via Zoom, available in 30 or 60-minute appointments.
Receive personalized coaching, accountability, and expert guidance from anywhere in the world.
Self-Guided Workout Plan
Need a plan but prefer to train on your own?
Receive a customized strength training program designed specifically for your goals, fitness level, and available equipment. Train independently with the confidence that comes from having a professional plan.
About the Founder
Jenacyn Nicholson
Jenacyn is a lifelong athlete and fitness enthusiast participating in sports such as Track & Field, Soccer, Yoga, Snowboarding, and competing in the Olympic Trials for Tae Kwon Do. After 16 years in corporate life, she decided to change her life and turn her passion into her profession by becoming a personal trainer certified by the National Academy of Sports Medicine. Now she’s pursuing her purpose of helping people like you Get Ready For Life.
Testimonials
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Jayce Blue Renner
Jenacyn’s knowledge of health: mind & body, strength & wellness has been life-changing. Over the last six months she has transformed my body, introduced strength training into my routines in ways I didn’t think I was capable, and rebuilt my athletic confidence. She’s worked around numerous injuries to build a program that’s wholly tailored to my lifestyle & goals, while encouraging an endless growth mindset. She’s an incredible coach and human! I’m ever grateful for her!
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Liz Schwarts
Working with Jenacyn is hands down the best choice I could have made for my overall health and fitness. I knew I needed help but I felt very intimidated and overwhelmed by the prospect of working with a trainer. I felt desperate so I reached out. After one phonecall with Jenacyn, I felt so comfortable and confident that I had made the right choice in terms of knowledge, motivation, and personality! Jenacyn has made training accessible, understandable and FUN. I started at ground zero and I knew I needed expert instruction and support and that's exactly what Jenacyn provides. Jenacyn met me at my level and has guided me along the way to better strength, balance and flexibility. I highly recommend Fierce & Fit! I am grateful for the experience and look forward to continuing my fitness journey with Jenacyn.
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Michelle Hill
Let me preface this with the admission that I hate working out. I will come up with any excuse to not go to the gym/go for a run/do an online class. So having Jenacyn come to my house once a week for a training session has been a game changer, because there is no excuse I can make once the trainer is already at my house. On top of this, Jenacyn is a fantastic trainer. She tailors workouts to suit my style, she is encouraging without being overbearing, and she gives great banter which distracts me from the general pain of working out. Highly recommend!